Ukraine is reforming the Children's Residential Care system. To draw attention to this challenging social issue, we’ve created a visual identity system of the reform. This identity draws attention to the reform and its promotion, focusing on text messages about the conditions of the boarding system.This identity doesn’t intentionally contain photos of Children's Residential Care Facilities in poor conditions or children there, which tend to provoke pity, sadness or desire to look away. The Identity implies action, constructive vision and transformation. Wooden construction toy bricks have been chosen as the main metaphor of the identity.
Research, project management, art direction: Pongo Creative Team
Graphic design: Kateryna Barbalat